Skip to content
Looplet
Menu
PLATFORM FEATURES · 24 MODULES

220+ core features. Zero integrations needed.

Everything a modern trade business needs, built into one operating system. No spreadsheets, no duct tape, no per-feature paywalls.

§01 / Vertical landing pages

Trade-specific landing pages coming Q2 2026.

Detailed pages for each trade — fencers, electricians, plumbers, landscapers, builders, cleaners — with vertical-specific examples, quote templates, and pricing calculators. In progress.

  • Fencers Q2
  • Electricians Q2
  • Plumbers Q2
  • Landscapers Q2
  • Builders Q2
  • Cleaners Q2

Jobs & Work Management

10 features
  • 001

    Job Management

    Full lifecycle from creation to completion. Status, priority, job number, source tracking.

  • 002

    Job Templates

    Reusable setups with pre-filled tasks, materials, checklists, and crew assignments.

  • 003

    Recurring Jobs

    Auto-generate repeating maintenance jobs on any schedule.

  • 004

    Job Types

    Residential, Commercial, Emergency, Maintenance, Renovation, New Build, Repair, Inspection — type-specific workflows.

  • 005

    Job Costing

    Real-time cost vs. quoted value with live margin and profitability per job.

  • 006

    Job Sharing

    Send a shareable job card link to customers, subcontractors, or supervisors.

  • 007

    Job Map Widget

    Live heatmap of all active jobs with crew locations, revenue overlays, and weather.

  • 008

    Quality Checklist

    Sign-off checklists built into every job stage before moving forward.

  • 009

    Variation Management

    Raise, track, and get written approval on scope variations before proceeding.

  • 010

    Photo Documentation

    Required before/after photos per job stage, stored against the job record.

Quoting & Estimating

14 features
  • 011

    Quote Wizard

    Step-by-step quote builder with live split-screen PDF preview throughout.

  • 012

    32 Quote Templates

    4 layouts × 8 themes. Full-size thumbnail selector with live preview.

  • 013

    Smart Costing Engine

    AI-assisted pricing using overhead allocation, risk scoring, and trade rates.

  • 014

    Multi-Customer Cost Split

    Assign individual line items to different customers on one quote.

  • 015

    Bunnings Price Lookup

    4-layer live material pricing: local DB → org price list → live search → Bunnings API.

  • 016

    Job Presets

    100+ trade-specific scopes of work pre-loaded (excavation, fencing, plumbing, electrical and more).

  • 017

    Smart Terms & Clauses

    Auto-suggest relevant legal clauses based on job type (DBYD, Dividing Fences Act, load-bearing, soil).

  • 018

    Dividing Fences Act Compliance

    Neighbourhood Disputes Act 2011 (QLD) clauses auto-inserted for fence jobs.

  • 019

    Underground Services Clause

    Auto-inserts DBYD/AS 5488 clause for any excavation or trenching scope.

  • 020

    Deposit Scheduling

    Configurable deposit %, milestone payments, and progress billing built into quotes.

  • 021

    Provisional Sums

    Add PS items to quotes for unknown costs, tracked separately through to final invoice.

  • 022

    Quote Expiry

    Auto-expire quotes after set days, with automated follow-up reminders before expiry.

  • 023

    Predictive Job Scorer

    AI rates the win probability and profitability of each quote before you send it.

  • 024

    Heritage Overlay Compliance

    Flag and document heritage requirements within quote notes and terms.

Invoicing & Payments

10 features
  • 025

    Invoicing

    One-click invoice generation from jobs or quotes. Partial payments, aging, write-offs.

  • 026

    Credit Notes

    Issue credits against invoices with automated balance reconciliation.

  • 027

    Payment Links

    Instant SMS/email payment links sent directly to customers.

  • 028

    QR Code Payments

    Generate QR codes for on-site payment at job completion.

  • 029

    Stripe Integration

    Full card processing via Stripe Connect with split payouts.

  • 030

    Payment Plans

    Instalment schedules with automated reminders at each milestone.

  • 031

    Recurring Billing

    Auto-generate and send invoices on set intervals for maintenance contracts.

  • 032

    4-Step Payment Escalation

    Automated: 7d email → 14d SMS → 21d phone task → 30d final notice.

  • 033

    Payment Aging Reports

    Overdue invoice dashboards with days outstanding and escalation stage.

  • 034

    Invoice Portal

    Customer-facing portal to view, download, and pay invoices online.

BYDA & Underground Services

05 features
  • 035

    BYDA Automation

    Full Before You Dig Australia integration. Submit enquiries, receive plans, track expiry — inside the job.

  • 036

    BYDA Webhook

    Auto-receive and file BYDA response plans directly from the BYDA dashboard into the job.

  • 037

    Enquiry Status Tracking

    Track each enquiry: pending → submitted → plans received → expired.

  • 038

    Enquiry Types

    Excavation, Boring, Drilling, Trenching, Other — each linked to a job.

  • 039

    Underground Services Surcharge

    DBYD hazard auto-flags as a site surcharge in the quote when excavation is scoped.

3D Planner

05 features
  • 216

    Drag-and-drop placement

    Walls, fences, decks, retaining structures, sheds — drag them onto the block from your phone or laptop. Snap to property edges, slope, and existing structures.

  • 217

    Photo-to-3D conversion

    Upload a photo of the site or a customer reference image. Looplet converts it into a 3D model sized to the real property, ready for you to edit and price.

  • 218

    Real property boundary data

    Plans sit on the actual block. Looplet pulls in title boundaries, setbacks, easements, slope, and overlays from our property data layer — no manual measuring, no guesswork.

  • 219

    Attach 3D plan to quote

    Drop the 3D plan straight into the customer quote. Customers see exactly what they're paying for. Fewer "can you explain that again?" emails, more "yes, send the deposit link."

  • 220

    Customer-shareable 3D walkthrough

    Send the customer a link to walk through the plan in their browser. Rotate, zoom, view from any angle. Approve in one click — no app install, no login.

Property & Mapping

09 features
  • 040

    Property Boundaries

    Automatic property boundary mapping using cadastral data overlaid on the job site address.

  • 041

    Geo Boundaries Extension

    Advanced map with property line data, area calculations, and annotation tools.

  • 042

    Site Maps

    Annotate site layouts with markers, measurements, and hazard zones.

  • 043

    GPS Geofencing

    Draw a zone around a site — auto-alert when crew arrive, leave, or stray off-site.

  • 044

    Soil Test Finder

    Look up historical soil test data for a site address to inform footing and excavation scoping.

  • 045

    GPS Route Tracking

    Live crew tracking with route playback, distance logged, and travel time per job.

  • 046

    Route Optimisation

    Auto-sequence the day's jobs by proximity to minimise drive time.

  • 047

    Weather Integration

    Live weather overlaid on the job map and calendar to flag weather-risk days.

  • 048

    AR Measurement

    Augmented reality tape measure for on-site dimensions without physical tools.

CRM & Contacts

12 features
  • 049

    Contact Management

    Full CRM for customers, suppliers, and subcontractors with job history, notes, and an optional soft phone number per contact.

  • 050

    ABN Verification

    Live lookup against the Australian Business Register to verify any contact's ABN.

  • 051

    ACN Verification

    Cross-check company numbers against ASIC data.

  • 052

    Risk Score

    Automated risk rating per customer based on payment history, disputes, and verification status.

  • 053

    Fraud Detection

    Suspicious activity alerts and pattern detection on new customers and payments.

  • 054

    Customer Restrictions

    Flag, block, or add warning notes to customers visible to all staff.

  • 055

    Verification Panel

    ABN, email, phone, address, and trade licence — all verified and timestamped per contact.

  • 056

    Customer Retention Dashboard

    At-risk customer identification with churn score and win-back campaign triggers.

  • 057

    Win-Back Campaigns

    Auto-send vouchers or offers to churning customers based on inactivity thresholds.

  • 058

    Customer Journey Tracking

    Full timeline of every interaction: quotes, jobs, invoices, calls, messages.

  • 059

    Customer Portfolios

    Group contacts under a parent company with consolidated billing and reporting.

  • 060

    Contact Analytics

    Revenue per customer, average job value, frequency, and lifetime value.

Lead Management

07 features
  • 061

    Lead Pipeline

    Kanban board: new → qualified → contacted → nurturing → converted → archived.

  • 062

    Lead Scoring

    AI rates lead quality based on source, engagement, and job type match.

  • 063

    Lead Sources

    Web form, phone call, email, social media, referral, TradeDash, existing customer, campaign.

  • 064

    TradeDash Integration

    Receive and manage leads sourced from the TradeDash marketplace.

  • 065

    Web Enquiry Forms

    Embeddable forms that feed directly into the lead pipeline with auto-assignment.

  • 066

    Auto-Convert to Customer

    One click to promote a lead to a full contact and create a job or quote.

  • 067

    Referral Tracking

    Log referral sources, track outcomes, and trigger referral rewards automatically.

Communication

16 features
  • 068

    Unified Inbox

    Every channel in one thread: SMS, email, WhatsApp, voice, web chat, Facebook, Instagram.

  • 069

    Email System

    Full email client with templates, scheduling, open tracking, and reply detection.

  • 070

    SMS Messaging

    Two-way SMS via Telnyx virtual numbers. Bulk send and broadcast supported.

  • 071

    WhatsApp Business

    Send and receive WhatsApp messages from the same inbox as SMS and email.

  • 072

    Facebook Messenger

    Manage Facebook DMs without leaving the app.

  • 073

    Instagram DMs

    Respond to Instagram direct messages in the unified inbox.

  • 074

    Built-in Phone Lines

    Telnyx-powered virtual numbers with IVR, call routing, and hold music.

  • 075

    Call Recording

    All inbound and outbound calls recorded and stored for up to 7 years.

  • 076

    Call Transcription

    AI transcribes every call to text, searchable and linked to the customer record.

  • 077

    AI Call Summarisation

    Gemini auto-generates a one-paragraph summary of every call.

  • 078

    AI Receptionist

    Voice bot handles missed calls 24/7, qualifies leads, and creates jobs automatically.

  • 079

    Walkie-Talkie

    Push-to-talk WebRTC voice channel built into the sidebar for instant crew comms.

  • 080

    Video Calls

    In-app video calling for client meetings and remote site inspections.

  • 081

    Read Receipts

    See when customers open emails, view quotes, and read messages.

  • 082

    Auto-Reply

    Set away messages and out-of-hours auto-responders per channel.

  • 083

    Email Sequences

    Multi-step drip campaigns for quotes, follow-ups, and onboarding.

Field Operations

12 features
  • 084

    Site Audits

    Photo-based inspections with checklists, GPS tagging, and auto-quote generation from findings.

  • 085

    Defect Tracking

    Log, photo, assign, and resolve defects during inspections with full audit trail.

  • 086

    SWMS Builder

    Create and store Safe Work Method Statements per job type.

  • 087

    JSA Checklists

    Job Safety Analysis forms completed by crew before work starts.

  • 088

    Toolbox Talk Records

    Log and track toolbox talks with attendees and sign-off.

  • 089

    Site Surcharges

    Auto-flag site access fees, permit parking, DBYD hazards, and difficult access as quote surcharges.

  • 090

    Permit Tracking

    Log council permits, approval status, and expiry per job.

  • 091

    Barcode Scanner

    Scan material and equipment barcodes to update inventory and assign to jobs.

  • 092

    Thermal Printer

    Print job cards, dockets, and labels directly to a Bluetooth thermal printer on-site.

  • 093

    Digital Forms

    Custom forms for any on-site need — safety, compliance, handover, defects, surveys.

  • 094

    Form Submissions

    All completed forms stored against the job with timestamp, GPS, and crew member.

  • 095

    Before/After Photos

    Side-by-side photo comparisons shown in customer portal and job reports.

Scheduling & Calendar

07 features
  • 096

    Drag-to-Book Calendar

    Hold and drag any time slot to instantly create and assign a booking. No forms, no friction.

  • 097

    Multi-Calendar Sync

    Connect Google, Apple, and Outlook calendars. Two-way sync in real time.

  • 098

    Smart Scheduler

    Conflict-aware crew scheduling with availability checks and travel time buffers.

  • 099

    Organiser / Personal Planner

    Personal task and appointment hub separate from the team calendar.

  • 100

    Calendar Presets

    Custom weekday start day, show/hide tasks, and configurable week headers.

  • 101

    Appointment Booking

    Customer-facing booking widget for scheduling consultations and site visits.

  • 102

    Weather-Risk Days

    Flag days with forecast rain or extreme heat on the calendar automatically.

Team & HR

09 features
  • 103

    Crew Management

    Roles, permissions, hourly/daily rates, team colours, and subcontractor profiles.

  • 104

    Timesheet System

    GPS-verified clock in/out per job with leave and overtime calculations.

  • 105

    Leave Management

    Staff submit leave requests, managers approve, and it blocks their calendar automatically.

  • 106

    Certifications Tracker

    Track QBCC, White Card, First Aid, and all trade licences with expiry alerts.

  • 107

    Training Records

    Log completed training per staff member with evidence attachments.

  • 108

    Credentials Manager

    Securely store API keys, passwords, and third-party credentials per integration.

  • 109

    On-Site Staff Tracking

    See exactly which staff are on-site at any job in real time.

  • 110

    Performance KPIs

    Track jobs completed, revenue generated, and on-time rate per crew member.

  • 111

    Contractor Management

    Onboard subcontractors with their own login, scoped to assigned jobs only.

Inventory & Purchasing

07 features
  • 112

    Inventory Management

    Full stock register with quantities, min levels, and reorder alerts.

  • 113

    Purchase Orders

    Create, send, and track POs to suppliers from within the job.

  • 114

    Supplier Management

    Supplier profiles, price lists, lead times, and compliance documents.

  • 115

    Material Allocation

    Assign materials from stock directly to a job and deduct from inventory.

  • 116

    Low Stock Alerts

    Auto-notify when any material falls below its minimum stock level.

  • 117

    Delivery Tracking

    Track order status and expected delivery dates against jobs.

  • 118

    Industry Supplier Scripts

    Pre-built supplier communication scripts and order templates.

Finance & Accounting

10 features
  • 119

    Banking & Reconciliation

    Connect bank feeds and auto-match transactions to invoices and expenses.

  • 120

    Expense Management

    Receipt capture with OCR auto-extraction, GST splitting, and category tagging.

  • 121

    Business Overheads

    Track fixed and variable overheads, allocated automatically to job costing.

  • 122

    Budgets

    Set and track budgets per job and per category with live variance alerts.

  • 123

    Profit & Loss

    Revenue vs cost analysis by job, by period, or across the whole business.

  • 124

    Cash Flow Tracking

    Forward-looking cash position based on expected payments and upcoming costs.

  • 125

    GST Reports

    Pre-formatted BAS reports for quarterly Australian GST lodgement.

  • 126

    Tax Reports

    Full tax reporting suite for ATO compliance.

  • 127

    Trade Rates

    Set and manage your standard labour rates by trade type, used in quoting and costing.

  • 128

    Price Lists

    Maintain multiple customer-specific or supplier-specific price lists.

Compliance & Verification

07 features
  • 129

    QBCC Licence Tracking

    Store, display on quotes, and get expiry reminders for QBCC builder licences.

  • 130

    Identity Verification

    Verify org identity via ABN lookup, email domain DNS, document upload, and custom email.

  • 131

    Organisation Verification Workflow

    Step-by-step verification flow with status tracking and approval stages.

  • 132

    Compliance Documents

    Store and version-control SWMS, JSAs, safety plans, and insurance certificates.

  • 133

    Audit Logs

    Full immutable log of every action taken in the system, exportable for compliance.

  • 134

    Security Settings

    2FA, suspicious activity alerts, session management, and API key rotation.

  • 135

    Terms of Service Builder

    Customise and version your own T&Cs, presented on every quote.

AI & Automation

12 features
  • 136

    Automation Engine

    70+ pre-built automations across team, customer, finance, compliance, and inventory.

  • 137

    Automation Builder

    Visual builder to create custom multi-step automations with triggers and conditions.

  • 138

    Gemini AI Assistant

    Business assistant that answers questions, drafts comms, and surfaces insights.

  • 139

    DocSnatcher (OCR)

    Scans invoices and documents, extracts data, auto-matches to jobs, files itself.

  • 140

    Smart Form Recognition

    OCR reads handwritten and printed forms to pre-fill digital records.

  • 141

    AI Receptionist

    Voice bot handles missed calls, qualifies leads, creates jobs.

  • 142

    AI Email Drafting

    One-click draft generation for quotes, follow-ups, and complaints.

  • 143

    AI Quote Generation

    Generate a full quote from a site audit or voice description.

  • 144

    Customer Sentiment Analysis

    AI reads messages and reviews to flag dissatisfied customers early.

  • 145

    Intent Detection

    Identifies what a customer wants from a message before you open it.

  • 146

    Predictive Analytics

    Revenue forecasting, lead conversion probability, and at-risk job detection.

  • 147

    AI Call Summarisation

    One-paragraph summary generated after every call, linked to the contact.

AI Extension Tools

16 features
  • 148

    Screenshot to React

    Paste any UI screenshot and get working React component code instantly.

  • 149

    AI Image Generator

    Generate job site visuals, marketing images, and concept renders from a prompt.

  • 150

    Background Remover

    Remove backgrounds from photos for use in quotes and marketing.

  • 151

    Image Upscaler

    Enhance low-resolution site photos to print quality.

  • 152

    Photo Eraser / Inpainting

    Remove unwanted objects from site photos with AI fill.

  • 153

    AI Translator

    Translate documents, messages, and quotes into 100+ languages.

  • 154

    PDF Translator

    Upload a PDF and receive a translated version in the same layout.

  • 155

    ChatPDF

    Upload any document and ask questions about it in plain English.

  • 156

    AI Document Writer

    Generate scopes of work, letters, and reports from a brief.

  • 157

    AI Slides

    Generate presentation decks from a job brief or business summary.

  • 158

    Mind Map Generator

    Turn a project description into a visual mind map.

  • 159

    Diagram Creator

    Generate process diagrams, flowcharts, and org charts from text.

  • 160

    Data Visualisation AI

    Describe a chart in plain English, get it rendered from live data.

  • 161

    Python Executor

    Run Python scripts directly in the app for data analysis.

  • 162

    Web Search AI

    Ask the AI a question and get real-time web-sourced answers.

  • 163

    Deep Research

    Multi-source research agent for supplier, competitor, or regulation research.

Trades Calculators

10 features
  • 164

    Electrical Load Calculator

    Size circuits, switchboards, and consumer mains for residential and commercial.

  • 165

    Pipe Sizing Calculator

    Calculate pipe diameters for water supply and drainage per AS/NZS standards.

  • 166

    HVAC Load Calculator

    Heating and cooling load calculations for building sizing.

  • 167

    Concrete Volume Calculator

    Slabs, footings, columns, and beams with waste factor and bag counts.

  • 168

    Roofing Material Estimator

    Squares, ridge, valley, and fascia lengths from roof pitch and area.

  • 169

    Paint Coverage Calculator

    Litres required by surface type, number of coats, and waste.

  • 170

    Flooring Calculator

    Area, cuts, and waste for tiles, timber, carpet, and vinyl.

  • 171

    Fencing Calculator

    Posts, rails, palings, and concrete bags for any fence configuration.

  • 172

    Cleaning Time Estimator

    Hours required based on property size, condition, and clean type.

  • 173

    GST Calculator

    Quick GST inclusive/exclusive conversion for on-the-fly pricing.

Customer Portal & Experience

07 features
  • 174

    Customer Progress Portal

    Branded portal where customers track job status, photos, and documents in real time.

  • 175

    Invoice Portal

    Customer-facing invoice view with online payment button.

  • 176

    Quote Portal

    Customer accepts or declines quotes online, with digital signature.

  • 177

    Photo Gallery Portal

    Before/after and progress photos presented to customers in a timeline.

  • 178

    Review Requests

    Post-job automated review requests routed to Google or Facebook.

  • 179

    Review Management

    View, respond to, and track all reviews in one dashboard.

  • 180

    Customer Feedback Forms

    Post-job satisfaction surveys sent automatically on completion.

Campaigns & Marketing

07 features
  • 181

    Email Campaigns

    Broadcast emails to customer segments with open and click tracking.

  • 182

    SMS Campaigns

    Bulk SMS to targeted lists with opt-out handling and delivery reports.

  • 183

    Social Media Automation

    Schedule and post across Facebook, Instagram, and TikTok.

  • 184

    Hashtag Optimisation

    AI suggests hashtags based on post content and industry trends.

  • 185

    Content Library

    Store reusable marketing assets: copy, images, and video clips.

  • 186

    Win-Back Campaigns

    Auto-triggered offers and vouchers for customers showing churn signals.

  • 187

    Lead Nurture Sequences

    Automated multi-touch follow-ups for unqualified or cold leads.

Dashboard & Reporting

11 features
  • 188

    Custom Dashboard

    Drag-and-drop widget layout with per-user preferences.

  • 189

    Dashboard Presets

    8 preset templates: Command Centre, Daily Focus, Sales, Operations, Finance, Executive, Intelligence Hub, Quick Tabs.

  • 190

    Dashboard Snapshots

    Save and restore custom layout configurations.

  • 191

    Revenue Widget

    6-month/12-month trends with area and bar chart toggle.

  • 192

    Pipeline Widget

    Visual sales funnel from lead to invoice with conversion rates.

  • 193

    Job Map Widget

    Live jobs on a map with heatmap, crew, revenue, and weather overlays.

  • 194

    Alerts Widget

    Critical, warning, and info alerts surfaced from across the platform.

  • 195

    Calendar Widget

    Mini calendar showing jobs, tasks, and appointments with task overlay toggle.

  • 196

    Quick Actions Widget

    Configurable 1–4 column shortcut buttons with badges and descriptions.

  • 197

    Gemini Insights Widget

    Daily AI-generated business briefing: revenue gaps, risks, and opportunities.

  • 198

    Activity Widget

    Chronological feed of calls, emails, notes, meetings, and status changes.

Notifications & Alerts

05 features
  • 199

    Notification Centre

    Prioritised alerts with one-click actions and AI-suggested resolution order.

  • 200

    Notification Sounds

    Customisable audio alerts per notification type.

  • 201

    Push Notifications

    Browser and mobile push for critical events.

  • 202

    QBCC Expiry Alert

    Auto-alert 90, 30, and 14 days before QBCC licence expires.

  • 203

    AI Priority Sorting

    Gemini ranks your notifications by urgency and suggests a resolution sequence.

Agency & White Label

06 features
  • 204

    Agency Dashboard

    Manage multiple client accounts from one master login.

  • 205

    White Label

    Replace Looplet branding with your own logo, colours, and domain.

  • 206

    Custom Domain

    Serve the platform under your own subdomain with DNS verification.

  • 207

    Multi-Company

    Run multiple trade businesses under one account with separate data and branding.

  • 208

    Feature Entitlements

    Control which features each client account can access per subscription tier.

  • 209

    Reseller Support

    Sub-account provisioning, billing passthrough, and client onboarding tools.

Onboarding & Help

06 features
  • 210

    Guided Onboarding Wizard

    Step-by-step setup: business profile, team, services, payment, and preferences.

  • 211

    Interactive Feature Tours

    Auto-launching Joyride tours on every page for new users.

  • 212

    Gemini In-Tour Help

    Ask the AI for context on any tour step without leaving the walkthrough.

  • 213

    Help Centre

    Searchable in-app knowledge base with video guides and contact support.

  • 214

    Roadmap / Feedback Board

    Public-facing feature roadmap where users vote on upcoming features.

  • 215

    Demo Mode

    Full demo page with sample data and animated feature previews for sales use.

§04 · THE REAL HYPE

Want to know what the real hype will be about?

  • Build a knowledge base that understands the way you work: "Hey Otis, how much is in Thursday's job?" or "Hey Otis, navigate to today's job."
  • Know your profit margin before the quote goes out. If it misses your minimum, it doesn't send.
  • Let the calendar show rain predictions and warn you before weather wrecks the day.
  • Pull receipts from email, extract the details, sort them automatically, and send the clean data to Xero.
  • Turn site photos into job evidence with metadata, customer matching and automatic filing.
  • Let customers reply inside the quote, with the whole conversation running down the side.
  • Update customers through the portal when a job changes, and keep their replies attached to the job.
  • Use geofenced staff and contractor sign-ins with GPS-backed job attendance.
  • Annotate photos anyone sends, draw your lines, and send them back for approve or deny.
  • Create instant variations on site: take photos, mark them up, attach them to the job, and send for approval.
  • Automate compliance so the boring, critical paperwork stops slowing down the crew.
  • See property data before you even visit, so you can answer smarter from the first call.

We have spent years solving our own problems, and everyone else's, because the "too hard" basket is not good enough anymore. If there is something your business needs, the extensions page is built so new workflows can keep being added. The catch? Custom ideas become better tools for everyone. You have to share the love.

There are just way too many to list.

READY?

Ready to see it in action?

Sign up free, or talk to the founder for a 20-minute walkthrough.